Noa // Branding + Proposal.
Proposal: In this proposal, I have laid out how to establish consistency within a brand. Branding is much more than logos and colors. It starts with understanding your values and your voice. Knowing who you are and how you speak. This consistency is what establishes trust and defines who you are.
Personas: Knowing who you are speaking to is equally important as knowing who you are. When you can identify your target personas. You can understand the best ways to speak to those who are listening and need to be listening.
Brand: Establishing your brand colors, logos, and fonts help you to be consistent and visually tell who you are. These guidelines help tell your story.