Verdure Packaging Proposals.
After 40+ years in skincare, Verdure is looking to update and refresh its company brand. After advancing its product line and expanding its company goals, the company has struggled
with its identity and solidifying an aesthetic that speaks to its unique values and stands out among the competition.This project proposal provides complete new branding, logo, and
packaging for Verdure. The designs and the chosen material provides an elite, yet naturalistic approach which speaks to its pure elements and elevated platform.
Logo: Each letterform has an organic "vine" feel and ties back to the natural ingredients used in the product. The choice of a subtle serif font is to provide an elevated look and feel to the brand. The period at the end of the logo signifies a conclusion for consumers' skincare search and strife
Packaging: The Monochromatic color schemes tie the 4-step regimen together while differentiating the other two lines. Each design highlights the step, name, and skin type using hierarchy in an easy-to-read and concise block. White space is strategically and intentionally used to help guide the consumer to each bit of
needed information. The material is brushed aluminum with metal caps. This choice provides the brand with a strong, sophisticated, and durable stance. The solid bottles truly speak to the idea of being reliable, professional, and expensive.
Visual Voice: The photography has a high-end editorial touch while remaining approachable and natural. The incorporation of shadows and light elements tells a story of nature without being too obvious. The photos should be clean, warm, and elegant. Product photography would play with earthy fundamentals and light reflections and shadows.